Wednesday, July 8, 2009

Packaging gets a Green-Lift

In recent months, we've noticed a trend in retail packaging design: less is more! No longer limited to eco-boutiques, it's thrilling to see mainstream manufacturers and big box retailers adopting eco-friendly packaging practices.

The goal: Less in the Landfill.

What we're seeing out on the shelves:
  • Elimination of plastic and shrink-wrap
  • Smaller product labeling (recyclable & recycled, of course)
  • Product labeling attached with biodegradable hemp or jute string (instead of plastic loops)
  • Reusable packaging (paperboard and tins - for refills and repurposing)
  • Compostable bags and clam-shells
  • Flat packs
Less on-shelf packaging means effort must be invested on the back-end with protective shipping design. However, this need can be met with recycled and biodegradable products such as Geami Protective Packaging System and compostable cornstarch peanuts*. Get in-depth info about reducing secondary packaging, and more, from the pros on Sustainable is Good.

As a consumer, your purchases are a positive vote for these trends. As a design client, you can be assured that adopting these approaches will save short-term production expense, and pay long-term dividends with the new eco-savvy consumer.

*eco peanut's design background